So I’ve been doing some ground work on my own business lately. Like – the nitty gritty, army crawl in monsoon weather, foundation laying kinda ground work. In the process, I came face to face with some real questions about what I do.
So I asked myself, “What do I do?!”
I began to research. I mean, I know what I do and I know why I do it but to try and convince people that what I do is not only beneficial to their businesses – but necessary (oh so necessary) is somethin’ else! So I’m taking this opportunity to share exactly that with you.
Seth Godin defines a [BRAND] as this: the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
In a recent social post, I quoted how Forbes defines a brand and it was strikingly similar. They used words like emotion. perception. experience.
In my world, in order for your dream client to want what you’re offering, you need to be able to GIVE them something before the hooklineandsinker ever happens. So what can you give them? What usually sells you on an item before you ever go into a store to buy it? Commercials. Magazine photos. Social media ads. Amiright?! Not only do they sell you on the product but they are 100% selling you on a feeling behind that product. It’s pure genius, folks!
So let’s look at this from a small business perspective. Why can WE not do this, too?!
My job as a brand photographer is to plan, execute and capture that ________ experience you want your clients to feel when they purchase your product or service.
For instance, if you are a real estate agent that specializes in high end real estate in the south, we would take a look at the homes for sale you currently manage. We would then decide which homes we want to showcase and stage them to meet your ideal client’s (both buyer and seller) needs, including — finding the most perfect little pineapple glasses, filling them with a sweet iced tea and putting together an epic peach and strawberry fruit bowl. From there we’d plan everything from killer headshots to lifestyle photos you can use to post and share fabulous content online with your ideal clients!
What I just did is describe an experience to you. The experience that I would paint for your branding session and if you’re anything like me, you’ve got that whole idea dancing around in your head down to the last pineapple cupped beverage and peach slice.
Alright, friends! We’ve defined a brand. I laid out my perspective and started you with how you can begin to build the brand shoot of your dreams that will land you your ideal client!
Guys, I wish you nothing but the best for your very own brand shoot! Nothing is EVER out of reach.